Monthly Archives: November 2021

Reasons that make advertisement impactful

A few days back, I met a Marketing Head of a leading food brand. Our discussion was what makes the Brand Power and Medifacts advertising (3rd Party format based advertisement which only we create) so impactful that it can drive sales for the brand who uses our formate of advertising. And since then I have been holding my thoughts on finding reasons that make advertisement impactful. Over the last 15 years, I have decoded more than 250 adverting briefs of the best grocery (FMCG) and pharma brands. So every time we present the script and storyboard to the brand team, we already know their reaction …