Monthly Archives: November 2019

Is a CEO successful

Will you call a CEO successful or an Entrepreneur – this was the topic of debate yesterday when I met an old friend; a working professional turned in to an entrepreneur last six years. His previous job was as CEO of a large company. Our topic of discussion was “professional progression (a secure and growing job, like was his earlier) or entrepreneur – whom you will call successful?” In the end, we both agreed that being an entrepreneur or professional career progression as CEO can be called successful, as both deliver the position of power and money. However, we had …

Origin of Marketing

I believe the day first trade or sale (barter of old days) would have taken place, must be the origin day of marketing. Though until 1900 the word “Marketing” did not find a place in dictionaries. The marketing word was first included in the dictionary in 1910. Here are some interesting facts which may have lead Marketing to get evolved: Glass packaging began to be used in 1500 B.C in Egypt. Japan was the country where the First Department Store was started in 1650 by Mitsui family. The first advertisement in English appeared in 1472. This advertisement was simply a …