Monthly Archives: November 2015

Should I leave job to begin a Startup

In the current hyped startup environment, millions of youth are finding themselves on this crossroad and are asking this question – “Should I leave the job to begin a Startup?” It’s a typical situation for few, mainly if one is at the beginning of the career or has been in a job for a few years but doesn’t have enough money or a secure support system. In 1998 with 14 years of experience, I found myself in a similar situation. I gave up my job, wanting to start my business, and went to a bank for help. By that time, …

Storytelling in Sales

Storytelling in sales has always been part of the sales pitch to explain the product better to the consumer in a manner he/ she understands. For example, product specifications are facts of a product, but no sales get completed until those specifications are explained to a prospective buyer in a manner it makes sense to him. Let’s take an example – LED TVs have 4K resolution. How many people would be able to make a sense out of this specification? It’s a salesman’s job to explain to prospective buyers how 4K resolution delivers better picture quality and hence, better TV …

When you are tired of running the business

When you have your own business which is running decently well, and everything thing is more or less sorted and follows a monotonous routine, this when you feel tired of running the business. A kind of boredom (like old marriage) starts mounting. Most of the owner-driven companies face this situation, and no wonder only a few such businesses grow with time into more prominent firms. I feel this happens due to two prime reasons: 1. Lack of ability to think beyond the obvious. 2. Out of box thinking. Most act as “Frog of the Well,” and their world ends there; …

Should I remain in Niche Business

Should I remain in Niche Business? I was asked this question recently. It’s a classic question of each company that operates in niche faces. I have owned a business last eight years which operates in a niche field of TV Advertising, and I have faced this question thousands times myself. I guess the answer to this question is in finding the advantages of operating in a niche and the disadvantages of getting into the mainstream. The most significant advantage of being in a Niche is that one has no competition, and hence, one can command a price. Price delivers a higher …

When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t work?” The actual eight was as follows: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resultingterrible the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding the market and STP also counts Sharing my answer below: Yes, an advertisement’s creative idea alone can never ensure the success of the product. One will find enough such examples of trendy ads of their times which failed to drive …