Monthly Archives: June 2013

BRAND POWER THRIVING IN DIGITAL ERA

“BRAND POWER” THRIVING IN DIGITAL ERA: A write up which I dug from old files of February 2007 Date: 27.02.07. The media and telecom industries are moving at broadband speeds toward interactive, on-demand and personalized media experiences, enabling them to offer a wide range of ubiquitous communication and content services while consumers benefit from unprecedented media choices and control of their media consumption habits. Now, the widespread adoption of IP voice and data services is enabling a new business paradigm: converged services, including voice, video and data offerings across multiple channels. Customer’s demand for IPTV, video on demand and other …

AC Tractor is it a good product idea

By Sanjeev Singhai AC Tractor – is it a good product idea?: Last week while reading the Economic Times (ET) news attracted my attention. The news was about the launch of Heavy Duty AC Tractors by Sonalika. By spending some time on Google search, I found that market leader Mahindra too manufactures Air-conditioned tractor and exports them in the markets like the United States and Tunisia, etc; but they have yet not offered them in India. Tractors are used in agriculture/ farming and also other fieldwork too. So there can be two main classifications in Tractor product category Farming and …

YouTube Popularity and Brands

YouTube Popularity and Brands: One of my friend today asked on his Facebook page – “YouTube has huge popularity in India but does it meets requirements of brands?” Yes, that’s right that YouTube is very popular in India but the truth is that brands (or rather marketers) have yet not started using it for their advantages. I have asked plenty numbers of FMCG Marketers in last 1 and half years on their opinion about the usage of YouTube. Most of the marketers never came up with the thought of owning brand-centric or around it, video content. Sadly and surprisingly most …

Telegram service closure – just a formal announcement

By Sanjeev Singhai. As I woke up and picked the newspaper on 14th June, the news which drew my attention was about the announcement of shutting down of 165 years old Telegram Services. Like everyone post liberalization of the economy, I have not sent any telegram to anyone in last 22-24 years. But this news surely took me to the memory lane. In good old days, telegrams were the most premium and fasted mode of communication and service was used for all urgent and important message deliveries. One will Q up in Telegraph Office to send the telegram. The Booking …

First step to Entrepreneurship

I was on a short vacation last week to attend a family wedding. On my return, I came to know that one of my well-known contacts decided to quit his job as CEO. I immediately called him only to pleasantly get surprised that he was thinking about contacting me and was looking forward to meeting me. Of course, he was warmly responded by me, and I started looking forward to our meeting. Being an employee turned in to an Entrepreneur, I realise that such decisions are never easy. More so ever, to leave a CEO level secured and big paying …