Monthly Archives: September 2012

FB Offers can be a game changer

Article published on exchange4media.com on 25th Sept 2012. FB Offers can be a game-changer: I have been working hard last two years to put the pieces together in the space of deal/ product promotion. I always wanted to empower the retailers to have a direct relationship with consumers without any mediators such as Groupon, Snap Deals or deal agents. Considering the same, I aligned myself with a mobile start-up and helped them design a mobile application which was all-in-one; i.e. retailers could upload deals and photo of products, target consumer based on geographic location, offer mobile bar code coupon and …

Quality of Life

By Sanjeev Singhai. Ufff…. tired… Feeling this, I was half lying on comfortable sofa of American Express Lounge at beautiful T3 Terminal of Delhi Airport yesterday evening. And to get rid of full-day tiredness, I was enjoying my favorite beer pint. This is when I saw a gentleman walking in a black suit. He walked straight to a corner table, kept his handbag and headed towards the buffet table to grab something for his eating. After filling his plate he turned back towards his seat and This is when I noticed that he was 70+ years old Mr. __ __ …

A foot in the door

I have noticed that many of the people when asked to tell their success story, tell, what all good things they did in life to pave their way to the success. I also noticed that most of them while telling their success story are in the self-appreciation mode, discarding the other factors which played an important role in their success. Forgetting how many times their ex-boss offered them a new job or they were struggling to find a new job and somehow an opportunity which came their way changed the course of their career and life. Nothing much happened with …