Monthly Archives: August 2012

Much more possible in print ads

By Sanjeev Singhai. Much more possible in print ads: Feeling of substance, ability to stimulate the senses and that there is a thing in hands which is convenient to keep, carry and read, has always attracted readers to remain hooked on to their preferred newspapers. Unlike any other medium, newspapers offer deep reading, which makes it unique and also that newspaper doesn’t die easily (like any other product). No wonder, changing newspaper reading habit is considered to be one of the toughest jobs. Marketer and advertisers always drove their brands on this strength of the newspapers and newspaper advertising always …