Monthly Archives: July 2012

17 hours media innovation

By Sanjeev Singhai. 17 hours media innovation: Few days ago, while attending a magazine conference on consumer engagement, I texted one of my close publisher friend, who was then sitting on the dais saying, “People buy magazines for content and not advertisement. Brands need to learn to engage consumers around content”. This BBM text triggered me to write the first of a series of articles. The marketplace has become crowed and hyper competition is posing new challenges to marketers. Breaking clutter to get noticed or to draw attention of consumers is getting tougher for brands. Of course, to engage consumers …

Mobile Operator Agnostic Smartphone of Amazon

By Sanjeev Singhai. Mobile Operator Agnostic Smartphone of Amazon?: What one needs, when one wants to bring new product to market? A good brand, sound reputation with consumers, infrastructure for customer care, excellent & flawless distribution system and a management which has vision and capability to aim, execute and deliver. Amazon’s Kindle brand is perfect recipe for a smartphone which may soon rock the world and news of Amazon preparing to launch a mobile phone which also offers Amazon Content is heartening. I bought Kindle Dx almost 2 years back and I love it as its best value for money.

Types of Clients

In my 26 years long sales career, meeting people has always been way of life for me. But one doesn’t remember most of the people one meets. Only few are remembered once they are gone. I met one such person whom I am not going to forget for quite a while. He is surely was one of the unique client I have met so far. And meeting him forced me to prepare my list of “Types of Client,” so here it goes: 1. Mr. Cold: These types of clients some how agree to meet you, but when you meet them …

Manage yourself better and be successful

By Sanjeev Singhai. Manage yourself better and be successful: Recently I was talking to one of my friend who owns a midsize business. He is a first generation of entrepreneur, who after working for almost 15 years turned towards own business. And in last 10 years he has not only been able to earn good money but the best part is that he has established a sound reputation in the industry. As we were talking,  I began staking my thoughts on what made him to be counted amongst successful people. I guess to be successful, it’s about managing our own …