Monthly Archives: April 2012

Six reasons how brands benefit by specific ad solutions

By Sanjeev Singhai. 6 reasons how brands benefit by specific ad solutions: 1) Advertising informs and educates: Advertising delivers news around the brand to consumer. explains how brand is the best fit around taste, value for money or lifestyle that the consumer is looking at, thus making it easy for consumer to make the purchase decision. It can also be used to explain complex product feature or clarify consumer doubts around the brand or raise awareness among consumers about the new variety or categories of products and services that the brand has to offer. 2) Advertising differentiates: With advertising, brands …