Monthly Archives: January 2012

Mindsets of Indian FMCG Brand Managers for Digital

Mindsets of Indian FMCG Brand Managers for Digital: It’s been now over two and half years, I have been keenly keeping eye on Digital Space and how marketers & Brand Managers are preparing themselves to make most out of their brands in the World of Internet? And as I work with most of the leading FMCG clients of India, I vocally started asking few questions to various brand custodians in last 7-8 months: 1) What you are doing in space of Digital?: This is one question where most (and almost all) gave same answer – “nothing much.” Some answers were …

BMW Mini Cooper India launch gets a coincidental boost

By Sanjeev Singhai. BMW Mini Cooper India launch gets a coincidental boost: Yesterday’s Times of India was delivered with front cover page release of an advertisement by BMW India, as part of launch of BMW’s new range of cars in India – Mini and Mini Cooper. BMW’s Mini range was launched in India on opening day of Delhi Auto Expo 2012 on 6th Jan 2012. But what attracted my attention was a surprised support and fame which is coinciding with this launch in India. I am talking about the Hindi movie, “PLAYERS” which was released in India after a day …

FMCG marketers find cost effective ad platform in Buchanan Brand Power

By Sanjeev Singhai. FMCG marketers find cost effective ad platform in Buchanan’s Brand Power: When Jyothy Labs wanted to launch a round variant of its Exo dishwash bar, it decided to broadcast it on Brand Power, an online advertising platform owned by the Buchanan Group. “We thought it was a cost-effective model as it was almost 25 per cent of the cost of a regular TVC and would be treated as an add-on communication to our regular TVCs,” said a company official. Brand Power is one of the advertising vehicles in the armory of the Australia-based Buchanan Group. It claims …