Monthly Archives: January 2012

FMCG marketers find cost effective ad platform in Buchanan Brand Power

By Sanjeev Singhai. FMCG marketers find cost effective ad platform in Buchanan’s Brand Power: When Jyothy Labs wanted to launch a round variant of its Exo dishwash bar, it decided to broadcast it on Brand Power, an online advertising platform owned by the Buchanan Group. “We thought it was a cost-effective model as it was almost 25 per cent of …