A few days back, I met a Marketing Head of a leading food brand. Our discussion was what makes the Brand Power and Medifacts advertising (3rd Party format based advertisement which only we create) so impactful that it can drive sales for the brand who uses our formate of advertising. And since then I have been holding my thoughts on finding reasons that make advertisement impactful. Over the last 15 years, I have decoded more than 250 adverting briefs of the best grocery (FMCG) and pharma brands. So every time we present the script and storyboard to the brand team, we already know their reaction …
My recent article published in Annual Marketing Magazine “IMPRESSIONS” by Mantra-The Marketing Club of IIM Raipur “People are very open-minded about new things, as long as they’re exactly like the old ones.” —Charles F. Kettering Today’s world can relate the above saying to the best. Marketing scenes are changing and so are people’s outlook. But that does not mean consumers expect anything different from what they were getting in the pre-pandemic era. They want us to change their approach and provide them with the same service at their convenience. The world was already shifting to digital, now just the pace …
Have you ever tried changing your brain? I mean, improving the motor function of your brain? I guess not. Most of us never try changing our brains’ motor function and live with our same brain life-long. And no wonder most of us find it hard to change our lives beyond a point. A few years back, I read a book by Norman Doidge, which was based on the research in the last century or so on Brain Science. This book is about how neuroplastic transformation helps people overcome serious illness and help them develop new skills. Last year I wrote …
In June of 1991, I had just joined Dyanora TV. I was new to the company. It was my first job as a Branch Manager controlling half Madhya Pradesh (including Chhattishgarh) and was putting all my energy and efforts to impress the management, but things were not going well. Mr. Suresh Ebnezer, than All India Service Manager, was visiting Raipur to guide me to setup After Sales Service operations at my branch. During his visit, he gave me lifetime learning, which I never forget. He said, and I quote: “SAIL WITH THE SHIP, AND THEN SWIM.” He said above …
Why people buy celeb endorsed products and why they don’t try new products launched by new entrepreneurs? This question often comes to our minds. Q 1: Why people like to buy celebrity endorsed products or services? Ans: Buying endorses products fulfill the aspiration of the consumer. The consumer thinks that I can’t be Shahrukh Khan or Aishwarya Rai, but I use the product they use. I feel like being them. Q 2: Why people don’t buy new products of unknown entrepreneurs? Ans: “Taking a decision” is the toughest thing for most of us. No one likes to decide and always wants someone else to …
Advertising has come to the full circle. Back to basic of being able to sell. “I make people fall in love with brands.”or“I am a storyteller.” I find these lines in the introduction of many advertising agency professionals. It is the world; advertising professionals love ❤️ to live and die. That’s their life. They want to be artists. Selling a product is tough. It doesn’t allow one to enjoy life though advertising may have evolved from being able to sell. The brand is the hero and not the product. Be creative. Creativity has no price tag, and treating brand as …