McDonald’s India: Burgered! Can McDonald’s come out of the present crisis without its image getting deeply fried? Above is today’s Brand Equity lead story on the recent ongoing crisis of McDonald India business. Rajiv Singh written Article seems to be an immature comment on the situation. Appears writer is completely misplaced with his thought process […]
One Plus X smartphone owners are experiencing error “Google services stopped working.’ This can happen if you have carried System Update on you mobile. Google Store stooped working on my Android Mobile, no Apps were getting updated. In fact all Google Apps like Gmail, Google Play Movies, Google+ and Google Play Music etc stopped working. […]
Indecisive Thinking is often referred as Broken Mind by the people? Broken mind? Really? I always thought that only non-living things breaks? How mind can be broken? Mind always remains intact whether one uses it wisely or not. People often confuse with the way they think and ability of mind to decide. And they blame […]
Quora is a good place to give me food for thought. Other day someone asked “Can Local Brands Challenge MNC Brands in India?” The question was in the context of Burger brand. I don’t see any reasons that why a home grown local (Indian) brand can’t succeed. There are plenty of Indian brands in various […]
A lot is being talked about Online Grocery Store Business in India and I see lots of Full Page Advertisements in newspapers of Mumbai. But I always see those advertisements differently due to my personal experience with Online Grocery Store business. In year 2010-11, I started working on Online Grocery Store (OnGoShop.com) business concept and […]
In current hyped startup environment millions of youth are finding themselves on this cross road and are asking this question – “Should I leave job to begin a Startup?” This can be a classic situation for few particularly if one is at beginning of the career or have been in a job for few years […]
Storytelling in sales has always been part of sales pitch to explain the product better to consumer in a manner he/ she understands. For example: product specifications are facts of a product but no sales happens until those specifications are explained to a prospect buyer in a manner it makes sense to him. Let’s take […]
When you have own business which is running decently well and everything thing is more or less sorted and follows monotonous routine, many feel tired of running business. A kind of boredom (like old marriage) start mounting. Most of the owner driven businesses face this situation and no wonder very few such business grow with […]
Should I remain in Niche Business? I was asked this question recently. This is classic question each company which operates in a niche faces. I have been owning a business last 8 years which operates in a niche field of TV Advertising and I have faced this question thousands time myself. I guess answer of this […]
Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t worked?” Question was as following: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resulting the product failure? I’m trying to prove that just being creative in marketing […]
