Full circle of advertising

“I make people fall in love with brands.”or“I am a storyteller.” I find these lines in the introduction of many advertising agency professionals. It is the world; advertising professionals love ❤️ to live and die. That’s their life. They want to be artists. Selling a product is tough. It doesn’t allow one to enjoy life though advertising may have evolved from being able to sell. The brand is the hero and not the product. Be creative. Creativity has no price tag, and treating brand as “a piece of art” allows raising hefty creative bills. Also, creativity can’t be measured beyond …

Successful Product Launch Strategy

Everyone wants to know the mantra of successful product launch strategy but very few could crack it. I happen to have worked with one such person who could crack the mantra and was able to use the formula of successful product launch strategy again and again. The person’s name is Ramesh Chandra Agarwal, founder, and owner of Dainik Bhaskar Group. In the late 1990s and early 2000, the Dainik Bhaskar product launch strategy was most talked and discussed everywhere. Dainik Bhaskar Group product launches in Rajasthan and later in Haryana and Gujarat, Mumbai and Maharashtra became case studies at IIM …

Is a CEO successful

Will you call a CEO successful or an Entrepreneur – this was the topic of debate yesterday when I met an old friend; a working professional turned in to an entrepreneur last six years. His previous job was as CEO of a large company. Our topic of discussion was “professional progression (a secure and growing job, like was his earlier) or entrepreneur – whom you will call successful?” In the end, we both agreed that being an entrepreneur or professional career progression as CEO can be called successful, as both deliver the position of power and money. However, we had …

Origin of Marketing

I believe the day first trade or sale (barter of old days) would have taken place, must be the origin day of marketing. Though until 1900 the word “Marketing” did not find a place in dictionaries. The marketing word was first included in the dictionary in 1910. Here are some interesting facts which may have lead Marketing to get evolved: Glass packaging began to be used in 1500 B.C in Egypt. Japan was the country where the First Department Store was started in 1650 by Mitsui family. The first advertisement in English appeared in 1472. This advertisement was simply a …

Small habits which had BIG impacts

For almost 17 years, I had a sticker on my mirror – “You are not dressed for the day until you wear a smile.” So every day in the morning while brushing, shaving, and dressing, I will read this sticker multiple times. Gradually this message got in my head, and I became a person who doesn’t get shaken and face life boldly as it comes to me – good, bad or ugly – everything gets the same embrace from me. Here are a few small habits that I guess had made a high impact on my professional career. 1. I …