How to make my website appear in Google Home or Alexa Voice Search?

Every blogger and small website owner is wondering how to make my website appear in Google Home or Alexa Voice Search?  The answer is simple – voice search is enabled though Semantic search. As per Wikipedia “Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable …

McDonald’s India: Burgered! Really?

McDonald’s India: Burgered! Can McDonald’s come out of the present crisis without its image getting deeply fried? Above is today’s Brand Equity lead story on the recent ongoing crisis of the McDonald India business. Rajiv Singh’s written Article seems to be an immature comment on the situation. Appears writer is wholly misplaced with his thought process and has applied all …