Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding increasing role in marketing communication mix of every brand manager and no wonder it is making difference for them. Facebook too has now joined YouTube in the race and now offer their own Video platform and which has further increased interests of marketers in Video Marketing.
Struggle of marketers to get their brands/ products noticed in cluttered TV advertising environment coupled with that the consumers has started mistrusting the advertising, became the tipping point for Video Marketing. Digitally connected consumers are now obvious choice of marketers, no wonder many of advertisement campaigns are now launched on YouTube first followed by release on TV. This allows brand managers to measure the consumer response to the campaigns before they start spending on costly TV media. No wonder Video Marketing is here to stay and remain integral part of future advertising campaigns.
Here are few tips you can follow for effective Video Marketing: