Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding increasing role in marketing communication mix of every brand manager and no wonder it is making difference for them. Facebook too has now joined YouTube in the race and now offer their own Video platform and which has further increased interests of marketers in Video Marketing.

Video-Marketing

Struggle of marketers to get their brands/ products noticed in cluttered TV advertising environment coupled with  that the consumers has started mistrusting the advertising, became the tipping point for Video Marketing. Digitally connected consumers are now obvious choice of marketers, no wonder many of advertisement campaigns are now launched on YouTube first followed by release on TV. This allows brand managers to measure the consumer response to the campaigns before they start spending on costly TV media. No wonder Video Marketing is here to stay and remain integral part of future advertising campaigns.

Here are few tips you can follow for effective Video Marketing:

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How to create interactive videos

With everyone having video camera now, video making has never been so simple. But how to create interactive videos remains the big question in front of most of content creators. I have tried penning down my thoughts on Video Making based on my experience of video production in last 8 years where in I got to work for top MNC brands of grocery store companies.Interactive Videos

First thing of interactive video making starts with identification of Audience your product and Competition. Understand your brand and that what will make it successful?

Secondly thing which one needs to decide that what’s the purpose of making of Interactive Video? Once you have identified the same, you need prepare the content of video, ideally not more than three minutes, best is under 2 minutes. […]