Indian Marketers reluctance to new media

My job offers me opportunity to meet and interact with top brand managers of India everyday. But each time I get surprised with Indian marketers reluctance to new media. Post meeting, I am always left feeling their halfhearted willingness to experiment with emerging Digital Media and lack of their understanding about it. I do understand their challenges which they have in hand and which makes them keep focusing on traditional media like TV, radio or print. Very few brand managers of India focus their marketing efforts on consumer testimonials or word of mouth campaigns or thinks of Brand Advocacy model. Most of them opt for easy way out and focuses on TV and Print as media of communication when it comes to reaching out to consumers.

Timing of this year’s Elections is the best for the brand manager to learn about the power of Social Media. Two leading political parties used Social Media extensively to reach out to electorate and to voice their opinion and influence the voters – the product they are selling is DREAMS for BETTER LIFE.

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Ten Questions CMOs still faces in going Digital

Challenges of a Chief Marketing Officer:

  1. First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a free way for consumers.
  2. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also they are not sure that how they can talk about the brand?
  3. CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in limited period while consumer is online?
  4. And since web is crowded place, how I can make presence of my brand be relevant to my TG (Target Audience)?
  5. Most of Marketers are yet not sure on how they can engage their consumers?
  6. Since I am not in control, I am not sure where my brand will land in case of negative word around it?
  7. Ah.. I don’t have eco-system ready for Digital? […]

Your Facebook Page will never Succeed untill…

Each business is talking Social Media and specially Facebook. Each business has or wanting to have a Facebook Page for their business. Each one of them is spending energy and money to make people press the LIKE button on their Business page or to engage their customers. But in spite that everyday millions of people are using Facebook, there aren’t many successful case studied for businesses.

When it comes to successful case studies, why only few are referred as success model? Why Facebook business pages are most talked about the campaign promotion and not business success? What are the missing links in the game of promoting businesses on Facebook and creating direct impact on revenue generations using Facebook Business Page promotions?

Why businesses remains in experimental mode on Facebook and though those are hopeful but are not happy with the outcome they are being able to generate using the Facebook so far? […]

Facebook Traffic Decreasing

Facebook Traffic Decreasing: All brands have migrated to newly introduces Timeline format of  Page now. But this policy change came to many brand as huge drop in reach or views of their Facebook pages.

The drop has mainly come because new timeline has started counting the visitors differently. Earlier whenever any person was used to visit your Facebook page each visit was counted as UNIQUE visit. But with new timeline if a visitor visits hundred times your page in 12 hours its counted as 1 visit. This is the prime reason for sudden fall in traffic on Facebook page.

Brands are experiencing 30% to 50% drop in traffic reports of their Facebook page since they had shifted to new timeline of Facebook. This drop is mainly in weekly post views of every brand page on Facebook and drop in participation levels. […]

Fifteen Small Business Lessons

By Sanjeev Singhai.

I stumbled upon a web page today, which I found interesting for me. Sharing with you all.

One of the article which attracted me was below. For further reading link is attached.
Richard Branson on Social Media:

For businesses, social media offers both challenges and opportunities, Richard Branson said. For example, an unhappy Virgin passenger might use the megaphone of a social media platform to complain, when a push of an onboard call button would resolve the issue, Branson said. But at the same time, social channels can help your customers find one another and allow them a change to interact, which makes an onboard community on an airplane, for example, a “smaller, warmer, friendlier” place. […]