Much more possible in print ads

By Sanjeev Singhai.

Much more possible in print ads: Feeling of substance, ability to stimulate the senses and that there is a thing in hands which is convenient to keep, carry and read, has always attracted readers to remain hooked on to their preferred newspapers. Unlike any other medium, newspapers offer deep reading, which makes it unique and also that newspaper don’t die easily (like any other product). No wonder, changing newspaper reading habit is considered to be one of the toughest jobs. Marketer and advertisers always drove their brands on this strength of the newspapers and newspaper advertising always played a very important role in their media plans.

But with fragmented media and increasing clutter in space of advertising options and on account of ‘uniqueness’, advertisers always hunt for ideas that can make their brand stand taller in the crowd of advertisements and get noticed by the consumers to be able to engage them. On the other hand, realising the potential of increased ad revenue, print media owners too have been open to explore the media innovation ideas with the advertisers. […]

Manage yourself better and be successful

By Sanjeev Singhai.

Manage yourself better and be successful: Recently I was talking to one of my friend who owns a midsize business. He is a first generation of entrepreneur, who after working for almost 15 years turned towards own business. And in last 10 years he has not only been able to earn good money but the best part is that he has established a sound reputation in the industry.

As we were talking,  I began staking my thoughts on what made him to be counted amongst successful people. I guess to be successful, it’s about managing our own performance. Being a good manager/ entrepreneur/ employee isn’t just about whether one can encourage/ manage other people to perform, it’s also about managing our own performance. […]

Your Facebook Page will never Succeed untill…

Each business is talking Social Media and specially Facebook. Each business has or wanting to have a Facebook Page for their business. Each one of them is spending energy and money to make people press the LIKE button on their Business page or to engage their customers. But in spite that everyday millions of people are using Facebook, there aren’t many successful case studied for businesses.

When it comes to successful case studies, why only few are referred as success model? Why Facebook business pages are most talked about the campaign promotion and not business success? What are the missing links in the game of promoting businesses on Facebook and creating direct impact on revenue generations using Facebook Business Page promotions?

Why businesses remains in experimental mode on Facebook and though those are hopeful but are not happy with the outcome they are being able to generate using the Facebook so far? […]

Reasons – why we fail to achieve what we want

By Sanjeev Singhai.

Why we fail: I have been pondering for a while on some of the setbacks we face every day at work situation – product which we recently launched, project we were working or even business which we are running somehow perform below expectation level and sometimes bring huge disappointment to self and to organisation.

Do you remember AltaVista or Netscape search engine? Today we see Yahoo struggling. Tata Nano which was at one point of time had global hype and traction from consumer could not do well. Ambassador and Fiat could not withstand in changed times. Do you remember Amitabh Bachchan’s ABCL? GroupOn losing its heat. Snap Deals (Indian version of GroupOn) already diverting from current deal business. Nokia could not sustain the leadership. Rumours are already on that Google and Facebook may not survive in next 5 year.

There are plenty of examples which come to my mind on product or services which failed to live up to expectations. Here are the few points to ponder for all in such situation: […]

Six reasons how brands benefit by specific ad solutions

By Sanjeev Singhai.

6 reasons how brands benefit by specific ad solutions:

1) Advertising informs and educates: Advertising delivers news around the brand to consumer. explains how brand is the best fit around taste, value for money or lifestyle that the consumer is looking at, thus making it easy for consumer to make the purchase decision. It can also be used to explain complex product feature or clarify consumer doubts around the brand or raise awareness among consumers about the new variety or categories of products and services that the brand has to offer.

2) Advertising differentiates: With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands, making it easier for a Consumer to make a purchase decision. It also stimulates competition in the marketplace and allows space for the category to grow. […]

Brand Managers Biggest Concern on Internet – Negative Word of Mouth

Brand Manager’s Biggest Concern on Internet: The biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet. They fear negative word may get initiated not only by consumers, but also by their competition. Non of the Brand Managers wants to boldly face the negative word around their brand. They think that it is suicidal and their brand will collapse due to negative words on Internet.

I feel this apprehension of marketers is baseless. To me, “Negative Words” is a great opportunity to build credibility around the brands.

I don’t buy the point that a company will get involved in initiating negative word to damage their competitor’s reputation. Initiating a negative word for their competition, comes at huge risk of damaging own reputation for the company, if they get exposed. […]