Media Convergence and Management

Recently I was keynote speaker annual event GLS University, Ahmadabad on topic of Media Convergence and Management. I shared following thoughts at the event. My speech text: Setting tone of the day is never easy but I guess this is what life throws to us. We constantly need to learn, adapt, unlearn, relearn and adapt. […]

Case Study Customer Service

On 7th & 8th November 2014, I tried calling customer service helpline number of MakeMyTrip to check on a Hotel booking. Both time after waiting for almost 20-25 in Q, I hanged up the call. On 8th I wrote an email to them specifying my query. Within second I got AutoResponse. But Customer Care Executive response came after 42 hours seeking some more details about my payments etc.

In response to above MakeMyTrip emaimakemytrip big imagel, I wrote two emails today to www.MakeMyTrip.com Hotel Customer Service. Both emails were bounced for the reason “The recipient’s mailbox is full and can’t accept messages now. Please try resending this message later, or contact the recipient directly.” Now as a customer I have following to choice to conclude about the Customer Service of MakeyMyTrip: […]

Dishonest Advertising

On last Sunday within few hours I noticed that on my Facebook Wall a particular post was shared by my three different FB friends and I got glued to the caption of it which said: “THE COMMERCIAL THAT’s GOING TO WIN ALL THE AWARDS.” It struck me on face, as it came across as “Dishonest Advertising” to me. I curiously clicked the link which took me to a blog “The Ad Woman.” The 6 lines blog post talks about a 4 minute+ Video/ TV commercial created for Fortune Oil (an Adani Wilmer product) by Piyush Pandey.

Capture

With the aggressive web promotion of the video Advani Wilmer is able to create more than 8.6 lac views within 7 days of release of this video on YouTube. However, the blog title “The Commercial That’s going to Win All the Awards” raising few questions in my mind: […]

Paradigm Shift in Indian Politics

BJP win has brought fresh breeze of much needed paradigm shift in Indian Politics. It’s been long that under the compulsions of minority Government, the ruling parties were compelled to keep country’s development agenda on back foot. Inability of post Rajiv Gandhi Governments lead to dominance of smaller parties, corruption and criminalisation of politics. Citizens were getting frustrated with this rampage of unethical political class and no wonder when Narendra Modi gave hope of development, Indian Voters voted maturely. […]

Arnab Goswami Out of Desperation and Need

“Arnab Goswami – Out of Desperation and Need” was the original title of article of mine which was published by Exchange4Media.com today with edited title:

Frankly Speaking: Out of Desperation and Need

This elections will be remembered for offensive BJP and its PM nominee candidate Narendra Modi, lavish elections spending, Arvind Kejriwal and his party – AAP, non-committal and scattered Congress and Role of Media. Media role during the poll campaign was questioned not only by politician but many voters like me also felt that news channels has made their preferences and are involved in biased reporting. Even reputed news channel Times now came in questioning for reporting of Arvind Kejriwal’s Mumbai visit and incident which took place on CST. Than Arnabindex1 disappeared for few days from Times Now and came back with bit of rethinking and more balanced reporting.

So with this background when yesterday I was invited to write a “Comment Piece on Arnab’s Interview with Narendra Modi” I spontaneously agreed and sent my willingness to write this article. […]