Good Marketing Strategies for an NGO

Last week someone asked me on www.Quora.com that “What are some good marketing strategies for an NGO working in India?” Usually when a question is asked I answer promptly but this question sent me in my thinking cap. Below was my response to the person whom I asked the question. But than I thought why not to post it on my blog too.

Marketing Strategy for a NGOs is no different than any other product or brand and follows similar steps. So here we go….
NGO
First and foremost you should be clear that what’s the purpose behind the existence of your NGO. Try defining it in one sentence. Include core values for which your NGO stand for and how you are going to make difference in society or current situation with your efforts. Remember that your purpose need to have positiveness and hope in it. […]