Should I remain in Niche Business

Should I remain in Niche Business? I was asked this question recently.

This is classic question each company which operates in a niche faces. I have been owning a business last 8 years which operates in a niche field of TV Advertising and I have faced this question thousands time myself. I guess answer of this question is in finding the advantages of operating in a Niche Confusionniche and disadvantages of getting in mainstream.

Biggest advantage of being in Niche is that one have no competition and hence one can command price. This delivers higher profit margin and unique identity with less work. You become specialist of what you do. […]