Your Facebook Page will never Succeed untill…

Each business is talking Social Media and specially Facebook. Each business has or wanting to have a Facebook Page for their business. Each one of them is spending energy and money to make people press the LIKE button on their Business page or to engage their customers. But in spite that everyday millions of people are using Facebook, there aren’t many successful case studied for businesses.

When it comes to successful case studies, why only few are referred as success model? Why Facebook business pages are most talked about the campaign promotion and not business success? What are the missing links in the game of promoting businesses on Facebook and creating direct impact on revenue generations using Facebook Business Page promotions?

Why businesses remains in experimental mode on Facebook and though those are hopeful but are not happy with the outcome they are being able to generate using the Facebook so far? […]

Facebook Traffic Decreasing

Facebook Traffic Decreasing: All brands have migrated to newly introduces Timeline format of  Page now. But this policy change came to many brand as huge drop in reach or views of their Facebook pages.

The drop has mainly come because new timeline has started counting the visitors differently. Earlier whenever any person was used to visit your Facebook page each visit was counted as UNIQUE visit. But with new timeline if a visitor visits hundred times your page in 12 hours its counted as 1 visit. This is the prime reason for sudden fall in traffic on Facebook page.

Brands are experiencing 30% to 50% drop in traffic reports of their Facebook page since they had shifted to new timeline of Facebook. This drop is mainly in weekly post views of every brand page on Facebook and drop in participation levels. […]

Brand Managers Obsession for Brands – is it relevant on Internet

Brand Manager’s Obsession for Brands: Today, with emergence of Internet, the current generation of brand managers and marketers finds themselves in a challenging situation. On one hand they are finding hard to lose their love for creating brands but on other hand they are also finding hard to keep their brand live and relevant in digital space.

In past years, Advertising become Brand centric and mostly made to connect with consumers emotionally and talking about product USPs became less of priority. Large number of creators of advertising started believing that, they can WIN hearts of consumers, if they drive their brand communication on high emotional grounds. This was emergence of Brand Idea lead advertising, where product started taking a back seat. […]

Digital Era, Third Party Credibility and Advertising

Digital Era, Third Party Credibility and Advertising, an Article as Guest Article in Exchange4Media on 22 Aug 2011. http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=43210&tag=35704 Everyone talks that Internet has changed this world and we are global village. Now distance, time lapse and unavailability of information don’t exist anymore. Often people ask me what is one SINGLE change Internet brought to […]

What is Social Media Advertising

A member on Linkedin posted the below Question for answers by other members, because he did not got a Digital Award and in his opinion valuation of his candidature was not fair. I found answer of his question in “What is Social Media Advertising?” His question was: “Do you think Digital Awards should be created […]