Why to adopt future marketing techniques

Maintaining the status quo is most dear to human being and Brand Managers are no exception. And that’s the reason Brand custodians need to adopt future marketing techniques and be future ready in Digital Era and. When every thing is fine with the brand – you have your market share, people like your brand, you have enough advertising support and this is the time you as Brand Manager don’t want to divert your time and energy. If you think so, believe me, you may be absolutely wrong if you are not paying enough attention in terms of developing different digital properties around your brand in digital space

Here are the 7 reasons why you must consider start working on your digital strategy to be future ready in Digital Era: […]

Ten Questions CMOs still faces in going Digital

Challenges of a Chief Marketing Officer:

  1. First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a free way for consumers.
  2. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also they are not sure that how they can talk about the brand?
  3. CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in limited period while consumer is online?
  4. And since web is crowded place, how I can make presence of my brand be relevant to my TG (Target Audience)?
  5. Most of Marketers are yet not sure on how they can engage their consumers?
  6. Since I am not in control, I am not sure where my brand will land in case of negative word around it?
  7. Ah.. I don’t have eco-system ready for Digital? […]

Brand Managers Obsession for Brands – is it relevant on Internet

Brand Manager’s Obsession for Brands: Today, with emergence of Internet, the current generation of brand managers and marketers finds themselves in a challenging situation. On one hand they are finding hard to lose their love for creating brands but on other hand they are also finding hard to keep their brand live and relevant in digital space.

In past years, Advertising become Brand centric and mostly made to connect with consumers emotionally and talking about product USPs became less of priority. Large number of creators of advertising started believing that, they can WIN hearts of consumers, if they drive their brand communication on high emotional grounds. This was emergence of Brand Idea lead advertising, where product started taking a back seat. […]

Mindsets of Indian FMCG Brand Managers for Digital

Mindsets of Indian FMCG Brand Managers for Digital: It’s been now over two and half years, I have been keenly keeping eye on Digital Space and how marketers & Brand Managers are preparing themselves to make most out of their brands in the World of Internet? And as I work with most of the leading FMCG clients of India, I vocally started asking few questions to various brand custodians in last 7-8 months:

1) What you are doing in space of Digital?: This is one question where most (and almost all) gave same answer – “nothing much.” Some answers were – that we have yet to start, we are currently finalising our digital strategy, we are in process of appointing a digital head etc, in other words connoting to the same meaning.

2) What do you think of promoting your brand?: To my surprise most of FMCG marketers do not feel very confident about digital way forward for theirs brands and are betting their cents  on traditional ways and means of promoting products. […]

BMW Mini Cooper India launch gets a coincidental boost

By Sanjeev Singhai.

BMW Mini Cooper India launch gets a coincidental boost: Yesterday’s Times of India was delivered with front cover page release of an advertisement by BMW India, as part of launch of BMW’s new range of cars in India – Mini and Mini Cooper.

BMW’s Mini range was launched in India on opening day of Delhi Auto Expo 2012 on 6th Jan 2012. But what attracted my attention was a surprised support and fame which is coinciding with this launch in India. I am talking about the Hindi movie, “PLAYERS” which was released in India after a day (yesterday) of the launch of BMW Mini Cooper in India.bmw […]

Does Your Customer Trust Your Advertising

By Sanjeev Singhai.. Article published in www.AudianceMatters.com Over the years advertising has been entrusted with many roles, from I need to be seen or build awareness to building brands. Advertising creates perceptions about a product (brand) and creates awareness but is that what you and me want after spending crores of rupees in advertising? Or […]