Consumer Insight in Web Advertising

Since I wrote blog titled “Dishonest Advertising?” something is constantly nibbling in my mind. I strongly feel that approach of producing brand promotion content meant for Web needs to be different than the approach of producing TV advertisements. And Consumer Insight in web advertising should be used differently than TV. Web AdvertisingA 3 or 4 minute TV like thematic advertisement on web may fall short or be a complete waste. Doing so may deliver you the Views but may not translate in terms of enough  brand recall. […]