Your Facebook Page will never Succeed untill…

Each business is talking Social Media and specially Facebook. Each business has or wanting to have a Facebook Page for their business. Each one of them is spending energy and money to make people press the LIKE button on their Business page or to engage their customers. But in spite that everyday millions of people are using Facebook, there aren’t many successful case studied for businesses.

When it comes to successful case studies, why only few are referred as success model? Why Facebook business pages are most talked about the campaign promotion and not business success? What are the missing links in the game of promoting businesses on Facebook and creating direct impact on revenue generations using Facebook Business Page promotions?

Why businesses remains in experimental mode on Facebook and though those are hopeful but are not happy with the outcome they are being able to generate using the Facebook so far? […]

Reasons – why we fail to achieve what we want

By Sanjeev Singhai.

Why we fail: I have been pondering for a while on some of the setbacks we face every day at work situation – product which we recently launched, project we were working or even business which we are running somehow perform below expectation level and sometimes bring huge disappointment to self and to organisation.

Do you remember AltaVista or Netscape search engine? Today we see Yahoo struggling. Tata Nano which was at one point of time had global hype and traction from consumer could not do well. Ambassador and Fiat could not withstand in changed times. Do you remember Amitabh Bachchan’s ABCL? GroupOn losing its heat. Snap Deals (Indian version of GroupOn) already diverting from current deal business. Nokia could not sustain the leadership. Rumours are already on that Google and Facebook may not survive in next 5 year.

There are plenty of examples which come to my mind on product or services which failed to live up to expectations. Here are the few points to ponder for all in such situation: […]

Mindsets of Indian FMCG Brand Managers for Digital

Mindsets of Indian FMCG Brand Managers for Digital: It’s been now over two and half years, I have been keenly keeping eye on Digital Space and how marketers & Brand Managers are preparing themselves to make most out of their brands in the World of Internet? And as I work with most of the leading FMCG clients of India, I vocally started asking few questions to various brand custodians in last 7-8 months:

1) What you are doing in space of Digital?: This is one question where most (and almost all) gave same answer – “nothing much.” Some answers were – that we have yet to start, we are currently finalising our digital strategy, we are in process of appointing a digital head etc, in other words connoting to the same meaning.

2) What do you think of promoting your brand?: To my surprise most of FMCG marketers do not feel very confident about digital way forward for theirs brands and are betting their cents  on traditional ways and means of promoting products. […]

Does Your Customer Trust Your Advertising

By Sanjeev Singhai.. Article published in www.AudianceMatters.com Over the years advertising has been entrusted with many roles, from I need to be seen or build awareness to building brands. Advertising creates perceptions about a product (brand) and creates awareness but is that what you and me want after spending crores of rupees in advertising? Or […]

How a Sales Person can Damage your Company Reputation

By Sanjeev Singhai.

I travel extensively within India and for car rental at Airport, there is only one reliable option of car rental service which is CarzOnRent. Bangaluru (Bangalore) airport is no different and I always hire car from the said car rental/ taxi service: CarzOnRent.

Usually at Bangaluru CarzOnRent counter, when a customer walks in, the Sales Manager will ask customer that where all he wants to go and will suggest the minimum hour and distance package. While standing in Q for taxi few trip back, I noticed that Sales Manager was pushing for the hire distance package to each customer, so that customer coughs more money for car rental. As standard practice mostly a car is hired for 8 hours and 80 km package and if one exceeds time or distance, one will pay extra money, based on extra hours or distance utilised. […]

How to make your website work for you

We always had a business and we always thought that website is a great way of promoting our business. And we treated websites exactly the same way we would have released a newspaper advertisement. Companies use their website as display window, where in they try their level best to show case their products and services to their prospective customers or clients. But question remains how to make your website work for you?

How wrong those people are, who still feel that this is the correct way of show casing their products/ services on a website and hope that visitors of their website will get attracted to product and services displayed on website and buy them? Truth is that most of the people who will ever visit such website will have the lowest recall and chances are, that visitors will never return on such website or buy your service/ product, as such website don’t offer any value. Visit the most successful business website on Internet and you will realize why they are successful. […]