Good Marketing Strategies for an NGO

Last week someone asked me on www.Quora.com that “What are some good marketing strategies for an NGO working in India?” Usually when a question is asked I answer promptly but this question sent me in my thinking cap. Below was my response to the person whom I asked the question. But than I thought why not to post it on my blog too.

Marketing Strategy for a NGOs is no different than any other product or brand and follows similar steps. So here we go….
NGO
First and foremost you should be clear that what’s the purpose behind the existence of your NGO. Try defining it in one sentence. Include core values for which your NGO stand for and how you are going to make difference in society or current situation with your efforts. Remember that your purpose need to have positiveness and hope in it. […]

Brand’s confusion on Social Media Strategy

Recently I met a CEO of a new company and who is about to launch new products in market. He was confused between Digital Media Strategy and Social Media Strategy? I started pondering that why brands are confused on Social Media StrateDIgital Social Media Strategygy?

Social Media is part of every brand annual plan, but how? Why some social media platforms are popular while others are not? How brand can use them to engage consumers or do business? What’s best Social Media Strategy for brands? These are some of the questions in front of Brand Managers.

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Brand for Consumer or Product for Shopper

Whats the difference in “Brand for Consumer or Product for Shopper?” I guess in a second thought you all will find the difference. Today I am playing the devil’s advocate role and challenging the current advertising practices and will talk only one side of it, ignoring the goodness of advertising. Consumers and market place has completely changed in last few years but advertising agency’s and brand manager’s passion for building a brand continues and product yet remains on the back seat. Advertising agency’s love for Brands is not hidden but best is that many of the marketers too fall in love with brands loosing sight of the product. Whom to blame for? Answer is, none. “Brand for Consumers” status allows advertising agencies to operate in the world of creativity, win awards, charge client a bomb in the name of creativity and yet not being accountable for sales of the advertised products. […]