Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding increasing role in marketing communication mix of every brand manager and no wonder it is making difference for them. Facebook too has now joined YouTube in the race and now offer their own Video platform and which has further increased interests of marketers in Video Marketing.

Video-Marketing

Struggle of marketers to get their brands/ products noticed in cluttered TV advertising environment coupled with  that the consumers has started mistrusting the advertising, became the tipping point for Video Marketing. Digitally connected consumers are now obvious choice of marketers, no wonder many of advertisement campaigns are now launched on YouTube first followed by release on TV. This allows brand managers to measure the consumer response to the campaigns before they start spending on costly TV media. No wonder Video Marketing is here to stay and remain integral part of future advertising campaigns.

Here are few tips you can follow for effective Video Marketing:

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Ten Questions CMOs still faces in going Digital

Challenges of a Chief Marketing Officer:

  1. First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a free way for consumers.
  2. Most of the CMOs/ marketers fail to understand that how they can go beyond product story? Also they are not sure that how they can talk about the brand?
  3. CMOs fear that’s Digital is a crowded place and not sure about where their brand will stand in limited period while consumer is online?
  4. And since web is crowded place, how I can make presence of my brand be relevant to my TG (Target Audience)?
  5. Most of Marketers are yet not sure on how they can engage their consumers?
  6. Since I am not in control, I am not sure where my brand will land in case of negative word around it?
  7. Ah.. I don’t have eco-system ready for Digital? […]

Your Facebook Page will never Succeed untill…

Each business is talking Social Media and specially Facebook. Each business has or wanting to have a Facebook Page for their business. Each one of them is spending energy and money to make people press the LIKE button on their Business page or to engage their customers. But in spite that everyday millions of people are using Facebook, there aren’t many successful case studied for businesses.

When it comes to successful case studies, why only few are referred as success model? Why Facebook business pages are most talked about the campaign promotion and not business success? What are the missing links in the game of promoting businesses on Facebook and creating direct impact on revenue generations using Facebook Business Page promotions?

Why businesses remains in experimental mode on Facebook and though those are hopeful but are not happy with the outcome they are being able to generate using the Facebook so far? […]

Six reasons how brands benefit by specific ad solutions

By Sanjeev Singhai.

6 reasons how brands benefit by specific ad solutions:

1) Advertising informs and educates: Advertising delivers news around the brand to consumer. explains how brand is the best fit around taste, value for money or lifestyle that the consumer is looking at, thus making it easy for consumer to make the purchase decision. It can also be used to explain complex product feature or clarify consumer doubts around the brand or raise awareness among consumers about the new variety or categories of products and services that the brand has to offer.

2) Advertising differentiates: With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands, making it easier for a Consumer to make a purchase decision. It also stimulates competition in the marketplace and allows space for the category to grow. […]

Facebook Traffic Decreasing

Facebook Traffic Decreasing: All brands have migrated to newly introduces Timeline format of  Page now. But this policy change came to many brand as huge drop in reach or views of their Facebook pages.

The drop has mainly come because new timeline has started counting the visitors differently. Earlier whenever any person was used to visit your Facebook page each visit was counted as UNIQUE visit. But with new timeline if a visitor visits hundred times your page in 12 hours its counted as 1 visit. This is the prime reason for sudden fall in traffic on Facebook page.

Brands are experiencing 30% to 50% drop in traffic reports of their Facebook page since they had shifted to new timeline of Facebook. This drop is mainly in weekly post views of every brand page on Facebook and drop in participation levels. […]

Brand Managers Obsession for Brands – is it relevant on Internet

Brand Manager’s Obsession for Brands: Today, with emergence of Internet, the current generation of brand managers and marketers finds themselves in a challenging situation. On one hand they are finding hard to lose their love for creating brands but on other hand they are also finding hard to keep their brand live and relevant in digital space.

In past years, Advertising become Brand centric and mostly made to connect with consumers emotionally and talking about product USPs became less of priority. Large number of creators of advertising started believing that, they can WIN hearts of consumers, if they drive their brand communication on high emotional grounds. This was emergence of Brand Idea lead advertising, where product started taking a back seat. […]