When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t worked?” Question was as following:

What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resulting the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding the market and STP also counts

Sharing my answer below:

Image credit http://blog.fooducate.com/

Image credit http://blog.fooducate.com/

Yes, creative idea alone can never ensure success of the product. History is filled with such examples of very popular advertisement of their times which failed to drive enough sales for the best of the companies or brands. Great Ogilvy wrote a book which has hundreds of such examples. […]

Brand for Consumer or Product for Shopper

Whats the difference in “Brand for Consumer or Product for Shopper?” I guess in a second thought you all will find the difference. Today I am playing the devil’s advocate role and challenging the current advertising practices and will talk only one side of it, ignoring the goodness of advertising. Consumers and market place has completely changed in last few years but advertising agency’s and brand manager’s passion for building a brand continues and product yet remains on the back seat. Advertising agency’s love for Brands is not hidden but best is that many of the marketers too fall in love with brands loosing sight of the product. Whom to blame for? Answer is, none. “Brand for Consumers” status allows advertising agencies to operate in the world of creativity, win awards, charge client a bomb in the name of creativity and yet not being accountable for sales of the advertised products. […]