Sanjeev's Horse Sense

Blog of Sanjeev Singhai

Self belief

My superpower is my self belief. It help learn and deal with inner negative voices.

Art of War

Men are not shaped by their victories but by their defeats.

Support System

Never hesitate in expressing feeling to teachers, mentors, friends and family.

HyperCity Unfair Trade Practice

We all go to BIG branded retailer’s like Hypercity and we shop with trust and we hope that they will be fair to us. However, my wife with her continual experiences of over charging by such retailers always advises and insist on checking the prices which are charged by retailer and printed on the products. She every now and than encounter this and she always tells me her experiences and time she waste to get corrected the prices on invoice and fighting for the same. Today again she recalled about yesterday shopping at HyperCity and asked me to check theimage price on the product and invoice.

To my shocking surprise L’Oreal Paris Hair Colour, which she every time picks up more than one, is being overcharged by Rs. 60. This time she picked up two of them. Here are evidence of unfair price charged by HyperCity yesterday to us.

My wife says this is not the only case of HyperCity where in she has found retailer overcharging her but she undergo similar experiences every now and than with Big Bazar and Star Bazaar too. […]

Stupid Media Planning or Advertiser’s Ego

When you see 5 Full Page advertisements of one advertiser in one day in costliest newspaper of the country, what do you call it? I call it “Stupid Media Planning or Advertiser’s Ego.” In today’s Times of India Mumbai edition there are 5 Full Page advertisements of Indya Estates, a real estate developer launching new project at Bangalore targeting housing for middle income group. Their advertising agency is Six Inches. […]

Dishonest Advertising

On last Sunday within few hours I noticed that on my Facebook Wall a particular post was shared by my three different FB friends and I got glued to the caption of it which said: “THE COMMERCIAL THAT’s GOING TO WIN ALL THE AWARDS.” It struck me on face, as it came across as “Dishonest Advertising” to me. I curiously clicked the link which took me to a blog “The Ad Woman.” The 6 lines blog post talks about a 4 minute+ Video/ TV commercial created for Fortune Oil (an Adani Wilmer product) by Piyush Pandey.

Capture

With the aggressive web promotion of the video Advani Wilmer is able to create more than 8.6 lac views within 7 days of release of this video on YouTube. However, the blog title “The Commercial That’s going to Win All the Awards” raising few questions in my mind: […]

How to prepare an effective sales pitch

Today a newly joined sales guy in our team came to me with his introduction email which he intend to send to his clients as initial sales pitch. And I ended up advising him below on “how to prepare an effective sales pitch” on a peice of paper. On completing conversation I realised that this information can be very useful for young sales person so thought of putting on this blog too.

[…]