HomeTesterClub.com, the leading website dedicated to Unbiased Reviews and Ratings of newly launched grocery products and a MRSI member recently conducted a online survey to analyze female shoppers online recommendation behavior on newly launched grocery products. 515 female shopper of India participated in the survey.
Products if found better than existing ones
When asked that will they recommend new products to their friends and family if they find new products better than their existing ones. Most female shoppers said yes.
If product fall below expectations
Most female shopper says that they will not recommend against buying a new product to their friends and families if it falls under their expectations while 18.06% females were unsure about their stand.
Products recommended by friends & family
When females where asked that what will be their reaction when a new product is recommended by their friends and family? 62.33% females said that they will try the new product immediately.
Survey finding clearly indicate that recommendations works as testimonials for the newly launched products among the friends and family and help brands perform better in its life cycle.
It is therefore advised to brands to create more and more consumer testimonials around the brand in the online space to generate positive word of mouth.