When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t worked?” Question was as following:

What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resulting the product failure? I’m trying to prove that just being creative in marketing doesn’t help. Understanding the market and STP also counts

Sharing my answer below:

Image credit http://blog.fooducate.com/

Image credit http://blog.fooducate.com/

Yes, creative idea alone can never ensure success of the product. History is filled with such examples of very popular advertisement of their times which failed to drive enough sales for the best of the companies or brands. Great Ogilvy wrote a book which has hundreds of such examples. […]

Consumer Insight in Web Advertising

Since I wrote blog titled “Dishonest Advertising?” something is constantly nibbling in my mind. I strongly feel that approach of producing brand promotion content meant for Web needs to be different than the approach of producing TV advertisements. And Consumer Insight in web advertising should be used differently than TV. Web AdvertisingA 3 or 4 minute TV like thematic advertisement on web may fall short or be a complete waste. Doing so may deliver you the Views but may not translate in terms of enough  brand recall. […]

Quality or cheap video content

I was surfing net in free time and was exploring Wines websites and landed on a website www.winefolly.com. But what attracted me was one of the blog post on this website “The Truth About Cheap vs. Expensive Wine” and the image which they have displayed thereWine I am using on right side of this paragraph as reference material? It suddenly reminded me about the dilemma which most of the marketers are facing today when it comes to Video Content Creation – “Quality or Cheap Video Content ?”

Of course all highly paid marketers end up buying Expensive Wines each time they dine. […]

Good Marketing Strategies for an NGO

Last week someone asked me on www.Quora.com that “What are some good marketing strategies for an NGO working in India?” Usually when a question is asked I answer promptly but this question sent me in my thinking cap. Below was my response to the person whom I asked the question. But than I thought why not to post it on my blog too.

Marketing Strategy for a NGOs is no different than any other product or brand and follows similar steps. So here we go….
NGO
First and foremost you should be clear that what’s the purpose behind the existence of your NGO. Try defining it in one sentence. Include core values for which your NGO stand for and how you are going to make difference in society or current situation with your efforts. Remember that your purpose need to have positiveness and hope in it. […]

Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding increasing role in marketing communication mix of every brand manager and no wonder it is making difference for them. Facebook too has now joined YouTube in the race and now offer their own Video platform and which has further increased interests of marketers in Video Marketing.

Video-Marketing

Struggle of marketers to get their brands/ products noticed in cluttered TV advertising environment coupled with  that the consumers has started mistrusting the advertising, became the tipping point for Video Marketing. Digitally connected consumers are now obvious choice of marketers, no wonder many of advertisement campaigns are now launched on YouTube first followed by release on TV. This allows brand managers to measure the consumer response to the campaigns before they start spending on costly TV media. No wonder Video Marketing is here to stay and remain integral part of future advertising campaigns.

Here are few tips you can follow for effective Video Marketing:

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How to create interactive videos

With everyone having video camera now, video making has never been so simple. But how to create interactive videos remains the big question in front of most of content creators. I have tried penning down my thoughts on Video Making based on my experience of video production in last 8 years where in I got to work for top MNC brands of grocery store companies.Interactive Videos

First thing of interactive video making starts with identification of Audience your product and Competition. Understand your brand and that what will make it successful?

Secondly thing which one needs to decide that what’s the purpose of making of Interactive Video? Once you have identified the same, you need prepare the content of video, ideally not more than three minutes, best is under 2 minutes. […]