Quora is a good place to give me food for thought. Other day someone asked “Can Local Brands Challenge MNC Brands in India?” The question was in the context of Burger brand. I don’t see any reasons that why a home grown local (Indian) brand can’t succeed. There are plenty of Indian brands in various […]
A lot is being talked about Online Grocery Store Business in India and I see lots of Full Page Advertisements in newspapers of Mumbai. But I always see those advertisements differently due to my personal experience with Online Grocery Store business. In year 2010-11, I started working on Online Grocery Store (OnGoShop.com) business concept and […]
In current hyped startup environment millions of youth are finding themselves on this cross road and are asking this question – “Should I leave job to begin a Startup?” This can be a classic situation for few particularly if one is at beginning of the career or have been in a job for few years […]
Storytelling in sales has always been part of sales pitch to explain the product better to consumer in a manner he/ she understands. For example: product specifications are facts of a product but no sales happens until those specifications are explained to a prospect buyer in a manner it makes sense to him. Let’s take […]
When you have own business which is running decently well and everything thing is more or less sorted and follows monotonous routine, many feel tired of running business. A kind of boredom (like old marriage) start mounting. Most of the owner driven businesses face this situation and no wonder very few such business grow with […]
Should I remain in Niche Business? I was asked this question recently.
This is classic question each company which operates in a niche faces. I have been owning a business last 8 years which operates in a niche field of TV Advertising and I have faced this question thousands time myself. I guess answer of this question is in finding the advantages of operating in a niche and disadvantages of getting in mainstream.
Biggest advantage of being in Niche is that one have no competition and hence one can command price. This delivers higher profit margin and unique identity with less work. You become specialist of what you do. […]