7 01 2012
BMW’s Mini Cooper India launch gets a coincidental boost
Yesterday’s Times of India was delivered with front cover page release of an advertisement by BMW India, as part of launch of BMW’s new range of cars in India – Mini and Mini Cooper.
BMW’s Mini range was launched in India on opening day of Delhi Auto Expo 2012 on 6th Jan 2012. But what attracted my attention was a surprised support and fame which is coinciding with this launch in India. I am talking about the Hindi movie, “PLAYERS” which was released in India after a day (yesterday) of the launch of BMW Mini Cooper in India.
Abhishek Bachchan, Bobby Deol, Bipasha Basu, Sonam Kapoor, Neil Nitin Mukesh starer movie is a robbery movie with car chases and the three BMW Mini’s are the star of robbery plan and car chases.
I guess nothing can support a new product launch plan like the way Hindi movie “Players” is going to support the hype creation of Mini Cooper for BMW India. I tried researching that, does the both launches are a part of a planned launch strategy or a coincident? On Google search, I gathered the info that Viacom 18, who are also the production company for Players, had tied up with BMW for recently produced English movie, Mission Impossible – Ghost Protocol and did roped in Tom Cruise for promoting BMW Vision Efficient Dynamics.
But apparently no info is available on Internet for possible tie-up between Viacom 18 and BMW India for promoting BMW Mini Cooper as launch plan in India.
So team BMW India must be very happy with this great support of Players, which comes to them from coincidence of launch of Mini Cooper in India.