Sanjeev's Horse Sense

Read learnings, views and experiences of a sales and marketing professional turned into an entrepreneur and mentor.

10 Questions, a CMO still faces in going Digital

Challenges of a Chief Marketing Officer: First and foremost is that a CMO (Chief Marketing Officer) or marketer feels exposed on Digital. Their fear is that on Digital, they are not in control and it’s a free way for consumers. Most of the CMOs/ marketers fail to understand that how they can go beyond product [...]

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How I became an Entrepreneur..

A story of 13 year child….. My mother always liked her morning tea with fresh milk. And as a child I had taken most of her this habit. I still remember when as a school going 13 year old kid living in Jabalpur city, 365 days of the year my day would start at 6:30 [...]

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FB Offers can be a game-changer..

Article published on exchange4media.com on 25th Sept 2012. I have been working hard last two years to put the pieces together in the space of deal/ product promotion. I always wanted to empower the retailers to have a direct relationship with consumers without any mediators such as GroupOn, Snap Deals or deal agents. Considering the [...]

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Quality of Life

Ufff…. tired… Feeling this, I was half lying on comfortable sofa of American Express Lounge at beautiful T3 Terminal of Delhi Airport yesterday evening. And to get rid of full day tiredness, I was enjoying my favourite beer pint. This is when I saw a gentleman walking in a black suit. He walked straight to [...]

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A foot in the door

Most of the people I know when asked to tell their success story, tells that what all good things they did in life to pave their way to the success. I noticed that most of them while telling their success story are in self appreciation mode discarding the other factors which played important role in [...]

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